Fresh Pet Food Alliance

Welcome to the Fresh Pet Food Alliance (FPFA)

North America’s industry-led alliance supporting the growth and integrity of fresh (refrigerated and frozen) pet foods that are predominantly made up of gently-cooked and raw pet food offerings. We serve as a hub of expertise, regulatory clarity, and education for brands, manufacturers, distributors, retailers and other stakeholders committed to premium quality, real food values, and promoting enhanced pet health outcomes through frozen and refrigerated products.

Our work spans consumer education, policy alignment, safety standards, and brand accountability — creating a trust framework for this high-growth emerging pet food category that deserves its own identity, oversight, and language. From ingredient sourcing and manufacturing standards to labeling, cold chain logistics, and scientific research, FPFA empowers our members to lead with transparency and build lasting confidence with pet owners and regulators alike.

To support this, we are working with industry members in developing a tiered classification system that helps consumers better understand the pet food products they are purchasing, and how they differ. While a key part of our work involves extending AAFCO Human Grade compliance principles into Canada (where AAFCO has no jurisdiction), our broader mission is to serve as a North American alliance for fresh pet food brands, manufacturers, distributors and retailers who want to distinguish themselves based on their investments in ingredients, process integrity, and food safety.

Traditionally pet food purchasing decisions were made based on Price and Convenience, but with the growth of the Fresh pet food categories we now see the addition of Health and Humanization as important purchasing criteria, especially as our relationship with our family pets continues to evolve.